Landing pages for paid ads

Stop paying for clicks your homepage can’t close.

Your ad promises one thing. Send the click to a page that delivers that one thing — and asks for the call.

We build a focused landing page for one ad. Live in about a week. One promise, one action — call, book, or enquire — and a measurement layer that ties every lead back to the campaign.

Get your free page audit How it works

$199 to build, $49/mo hosting for up to 3 pages. If it doesn’t beat your current page, we refund the build fee.

A man in a suit pouring a sack of coins into a bucket riddled with holes labelled Google Ads — generic copy, slow load, 5-page menu, pop-up, long form — with the coins spilling out across the floor.

The economics

A paid click is the most expensive visitor you’ll get today.

They didn’t click your ad to read your About page. They came for one specific thing — an answer, a price, an appointment, or a phone number. Give it to them on the first screen, or they leave.

01 — The problem

Six clicks you already paid for.

Every one of these is a real search, a real ad, and a page that couldn’t finish the job.

9 PM. Chipped tooth.

He searches “emergency dentist” on his phone. He doesn’t want an award-winning agency site. He needs three facts: are you open, how fast can he get there, and what number to ring. By the time he scrolls past your “Our philosophy” menu, he’s on your competitor’s page.
2 AM. Broken pump.

A new mum, exhausted, sees your ad: Most popular pump, $99 today only. She clicks, eager to buy — and lands on a generic “Contact us” page with a nine-field form and a we’ll reply within 3 weeks message. She closes the tab. You just paid for that click.
The dress that vanished.

She sees an ad for the exact outfit she wants. She clicks — and your homepage greets her with full-site nav, a sale banner, a pop-up, and a newsletter form. The dress is buried in a catalogue of 300 items. She leaves. You paid for the click that walked away.
Saturday morning. Burst hot-water system.

She searches “emergency plumber Subiaco.” Your ad ranks first. She clicks — and gets a contact form with a we’ll be in touch within 48 hours promise. She doesn’t have 48 hours. She has a flooded laundry. She rings the next ad on the page.
Friday, 6:42 PM. Date night.

He’s already driving into town, searches “best Italian near me.” Your ad ranks above the fold. He clicks — and the page opens with a slideshow carousel: no menu, no phone number, no booking link on the first screen. He taps back and books the next restaurant down.
Tuesday morning. Quote shopping.

A small-business owner Googles “graphic designer Perth.” Clicks your ad. Lands on a portfolio reel — gorgeous work, but no prices, no process, no contact form above the fold. He closes the tab. You just paid for the click that would have been a $5,000 project.

02 — The difference

Your website is built to explain. An AdPage is built to convert.

Keep your website. It still introduces the whole business to organic visitors. But paid traffic needs a page with fewer exits and one clear next step.

Traditional website compared with an AdPage, across four attributes
Item	Traditional site	An AdPage
01	Full navigation invites users to wander away from the offer they clicked.	Zero navigation leaks keeps the visitor focused on call, book, or enquire.
02	Heavy layouts look polished but slow paid mobile traffic to a crawl.	Light, hand-built code targets sub-1-second loads on a mid-range phone.
03	General copy tries to talk to everyone and weakens the ad’s promise.	Campaign-specific copy matches the exact ad, offer, and conversion goal.
04	Agency retainers turn a simple campaign page into a months-long project.	Plain pricing. $199 once, $49/month hosted. Refunded if it loses.

Mid-century illustration: a woman proudly holding a clean focused AdPage, a man in the middle realising the difference, and a woman on the right holding a busy cluttered homepage.

03 — How it works

Three steps to a higher-converting campaign.

We do the heavy lifting. You keep running the business.

1
15-minute diagnostic call

We look at your live ad, the page it lands on, and tell you in plain English what’s losing the click. No obligation. No sales pitch.
2
First draft in 3 days

We turn your logo, colours, core offer, and conversion action into a focused landing page hosted on fast infrastructure.
3
Live in about a week

We connect tracking, help with the subdomain, and measure the calls, forms, sessions, and sources your ad spend creates.

04 — What you actually get

One promise. One action. The rest earns its place on the page.

Enough page, tracking, and infrastructure to run a proper paid-ad test. Nothing extra, nothing billed by the hour.

On the page

A focused destination that mirrors the promise in your ad.

A unified promise using the same offer, service, or discount your ad promoted.
One plain-English action to call, book, or send an enquiry.
Instant trust signals placed where people decide whether to act.
Practical local facts like service areas, hours, and what happens next.

Inside the tracking toolkit

The measurement layer most small operators never get set up properly.

Call and form tracking so leads are tied back to the campaign.
Session recordings through Microsoft Clarity so you can see visitor behaviour.
UTM and click ID capture baked into every enquiry.
Source ownership with clean raw files available whenever you ask.

The shape of it

Your business Call now

The exact service your ad promoted

The one promise your ad made, repeated.

One line of context. Service area, hours, what happens next.

Call, book, or enquire

★★★★★ Trust signal, placed where people decide

Proof badgeProof badgeProof badge

Two fields, not nine Send

Illustration of a finished AdPage on a presentation easel: hero image, single START call-to-action, three proof badges, a featured offer, and an enquiry form.

05 — Is it for me?

Good fit

This is for operators already spending on Google or Meta and wanting a cleaner way to turn those clicks into real enquiries.

You run Google Ads or Meta Ads now.
You sell a local service with a clear call, quote, booking, or enquiry goal.
You are tired of clicks looking fine while phone activity stays flat.

Not a fit

We’ll say so on the call rather than take the build fee.

You want a large multi-page website or full e-commerce store.
You rely only on organic SEO and have no active ad budget.
You want weeks of design loops instead of launching and testing real data.

06 — Pricing

Two plain prices.

No “starting from”, no platform maze, no agency retainer hiding in the fine print. Live in about a week. At your current ad spend, you’re probably burning $199 on bad clicks this week anyway.

Build fee

$199 once

A custom high-performance landing page tailored to your ad, offer, and brand.
- Mobile page build
- Analytics setup
- DNS assistance
- Lead tracking included
Start with a free audit
Hosting

$49 per month

Fast infrastructure, monitoring, and tracking maintenance for up to 3 ad pages.
- Cancel whenever
- Keep your source code
- Uptime monitoring
- Tracking maintenance
Start with a free audit

How fast can it pay for itself?

At $4 per click, a $200 ad spend buys 50 clicks.

Moving from 2% to 6% conversion turns 1 lead into 3 leads without spending more on ads. The arithmetic below is the illustration, not a promise — your real numbers come out of the tracking we install.

$200: cost per lead at 2%
$66: cost per lead at 6%

Our promise to you

If it doesn’t beat your current page, you don’t pay.

We run a fair head-to-head test against your existing landing page. If the AdPage doesn’t win, we keep optimising for free. If it still can’t win, we refund the $199 build fee in full.

A fair test means comparable ad traffic to both pages with tracking active for a minimum of 300 qualified visits. The refund covers the build fee. Monthly hosting, ad spend, and third-party platform costs are non-refundable.

Mid-century illustration of a customer leaving your business and walking to a competitor.

07 — Common questions

Clear answers before you send another paid click to the wrong page.

Do I need to build a whole new website?

No. Keep your website — it still introduces the whole business to organic visitors. An AdPage sits alongside it, usually on a subdomain we help you set up, and only paid traffic goes there.

Why not just tweak my homepage?

A homepage has to serve everyone — organic visitors, returning customers, job applicants. That job is the opposite of what a paid click needs, which is one promise and one action with nowhere else to go.

How is this different from Wix or Squarespace templates?

Templates are built to look good in a preview, not to load fast on a mid-range phone on 4G. Ours is hand-built for the one ad it serves, and it ships with the tracking layer already wired up.

Do I own the page?

Yes. You keep the source code, and clean raw files are available whenever you ask. Cancel hosting whenever you like and take the page with you.

Where are the case studies?

We’re early, and we’d rather not dress up a handful of builds as a track record. That’s exactly why the guarantee exists: we test the page head-to-head against yours, and if it can’t win, you get the build fee back.

08 — Free tool

Find where your paid clicks are leaking.

Paste the page your ad points to. Get a quick click-waste preview, then send it through for a proper human review.

Checks message match
Flags homepage friction
Turns the result into a sales-ready brief

Claim your audit

Generate your preview.